The “Left Behind” Strategy

The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.

The “Important” Strategy

The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.

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