The “They All Did” Strategy

The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.

The “Personal Partner” Strategy

The “as a bonus, become one of my personal JV partners…” strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

The “Lying Down” Strategy

The “when you’re lying in bed tonight and staring at the ceiling imagine…” strategy tells your prospects to imagine the benefits of your product. Most people won’t purchase the first time they see your ad so this helps persuade them to buy later when they’re not viewing your ad.

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