Anyone trying to make a living with Internet marketing has at least three things against them: They are working on their own, they are being bombarded with new products all the time, and they will find it very tempting to jump from one money making plan to another. How does one ever succeed online?

Self-Discipline

Anyone who is their own boss has to be very self-disciplined. There is no one telling you to get up and get to work. No one (unless it is your spouse) is going to tell you to get off the phone or away from the TV and do something that will make money.

You are on your own, all the time. It is completely up to you whether you spend one hour a day being productive or eight hours. That is why self-discipline is so important.

It also takes self-discipline to not spend hours going over e-mails instead of working. It is recommended that you limit the number of e-mail lists you join. Why subscribe to 50 e-mail lists and then have to spend two hours wading through your inbox deleting all those e-mails?

Signing up for two or three e-mail lists should be enough. Limit it to the experts you really want to hear from. Or better yet, subscribe to their RSS feeds.

It also takes self-discipline to not purchase every new product that comes out with big promises of making you big money or simplifying your life. The basic rule to follow is if it doesn’t help you in the area you have chosen to focus in, or if you already have more than enough, then pass it by.

If the product is something that will help streamline your business, you might want to consider it. Does it cut down on the amount of work you have to do? Does it include leveraging your time by giving work out to other people? It might be worth the investment.

But if it is a product that teaches something that you really don’t need at this point, then don’t fall for it. Let it pass.

Stay on Focus

Which leads to the next point, stay on focus. It is so incredibly easy to jump from one thing to another. First, you need to have a business plan. Second, you need to stick with that plan.

If, after you have given it a chance, you find that the plan is not working, then consider altering course. But be careful you are not changing your business plan just because you have become bored with it.

Yes, it helps to be excited about what you are working on, but there are going to be times when everyone gets bored with what they are doing. Take a day off, if that will help, or get together with friends who are also business owners and just talk. Renew the passion you had when you started the business.

It is much better to sit back and renew your focus than to trash one business plan for another and then another and then another. You will discover a year from now that your income is much less than it could have been because you failed to concentrate on one plan.

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You may have heard of Guerilla Marketing…

But does it work in 2008?

The answer is absolutely!

How does a new business owner get their new customers talking? After all, that is the crux of successfully marketing a business. When customers or clients like a business for whatever reason, you can bet they’ll recommend it to others. That’s why word of mouth advertising is so important to a good marketing system.

Guerilla Marketing 101 can show you how to do just that. It will help you find the market niche and the uniqueness of your particular product. When people are excited about a product and they’re telling their friends and relatives, they will save you lots of dollars and many hours of time in marketing. When they do the advertising, you can better invest your energies into working IN your business instead of FOR it.

Get your product into the hands of the right people at the right time. Use those folks who are upstanding and reputable in your community and encourage them to try, use, and let others know about your product or service.

Become involved with community and charitable events to get your business name on the mouths of the people.
It can definitely promote a healthy and optimistic attitude in the minds of those who attend. In many
cases, they will frequent your business or buy your products initially because of a single like-minded
event you were a part of.

This is a great way to appeal to the side of people who wants to help a person who helps others.

You’ve seen it, we all have. A person volunteers to help the homeless for years and then suddenly,
their house burns down.

You usually then see a news story on it locally and see that tons of friends and businesses rally together to help the person rebuild.

Create new catch phrases and promotions to bring attention to the name, nature, and product of your business. The goal of word of mouth advertising is obviously to get them talking. For more original and exciting tips and information concerning this and other tools for your own guerilla marketing campaign, just click here.

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Don’t dismiss these strategies, they work like gangbusters and for good reason, they aren’t what is taught in college. Their unconventional.

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The “Hidden Value” Strategy

The “you get an extra $__ in bonuses…” strategy tells your prospects that the total value of your bonus products is a mystery. They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it will be revealed after they order.

The “Confident Sell Out” Strategy

The “this product will definitely sell out…” strategy tells your prospects that you are confident that your product won’t last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.

The “Bombarded” Strategy

The “it’s hard to decide sometimes with so many businesses pulling you in different directions…” strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won’t rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.

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The “No Install” Strategy

The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.

The “Plug It” Strategy

The “it can be customized and you can plug it into…” strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation.

The “Lock It In” Strategy

The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they’ll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.

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The “They All Did” Strategy

The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.

The “Personal Partner” Strategy

The “as a bonus, become one of my personal JV partners…” strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

The “Lying Down” Strategy

The “when you’re lying in bed tonight and staring at the ceiling imagine…” strategy tells your prospects to imagine the benefits of your product. Most people won’t purchase the first time they see your ad so this helps persuade them to buy later when they’re not viewing your ad.

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The “By Yourself” Strategy

The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product’s help.

The “It’s Possible Now” Strategy

The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.

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The “Left Behind” Strategy

The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.

The “Important” Strategy

The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.

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